BEYOND ADVER︎︎︎
TISING.
Other things that I think and do.
LOVE IS THE WEAPON
For the new collection of LA*LIBERTY, a brand my partner and I created alongside our design studio, we aimed to deliver a message to the people of my country, who have endured over fifty years of conflict. We designed a series of patches inspired by military uniforms, transforming iconic military elements into symbols of positive vibes. With a touch of humor, we reimagined them as a love weapons.
QUOTES OF Mr. NOBODY
I’ve always been obsessed with leaving meaningful messages through my work, and writing has long been one of my greatest passions.
This project allowed me to combine both. These quotes, not authored by anyone famous, but me, became what I call Quotes of Mr. Nobody.
They were inspired by life’s contradictions. Rather than publish them as a book, I took a more artistic approach and transformed them into phrases worth framing, using various handcrafted techniques.
I’ve always been obsessed with leaving meaningful messages through my work, and writing has long been one of my greatest passions.
This project allowed me to combine both. These quotes, not authored by anyone famous, but me, became what I call Quotes of Mr. Nobody.
They were inspired by life’s contradictions. Rather than publish them as a book, I took a more artistic approach and transformed them into phrases worth framing, using various handcrafted techniques.
WHITESTWALKER
@whitestwalker
I’ve always loved photography. I may not have the technique, but perhaps I have the eye for it. This passion led to my blog profile, @whitestwalker, which—long before Facebook acquired Instagram—was featured as one of its recommended users.
I only post photos taken with my iPhone (from the 4 to the 14), often low resolution, with creamy and blue tones, and a minimalist style. I’m drawn to the beauty of loneliness and emptiness. Although the rise of algorithms, stories, and reels has made me post less frequently, I still occasionally find something worth sharing there.
MY BOOK.
Writing my own book has been one of the most exciting and challenging projects I've ever undertaken.
Don't Come to Me with Tall Tales is my attempt to rescue literature as a source of entertainment for the voracious consumers of social media.
To do this, I delve into everyday stories, using a more everyday language and experimenting with creative resources that encourage reader interaction. The book blends genres and breaks traditional narrative norms, offering a mix of comedy disguised as suspense, dramatic essays, graphic novels, hidden poems and aphorisms. You'll find alternative endings, reversed stories, and even pieces that connect with playlists or videos.
It's a collection of experiments designed to entertain and surprise, while celebrating the joy of storytelling in unexpected ways.
Writing my own book has been one of the most exciting and challenging projects I've ever undertaken.
Don't Come to Me with Tall Tales is my attempt to rescue literature as a source of entertainment for the voracious consumers of social media.
To do this, I delve into everyday stories, using a more everyday language and experimenting with creative resources that encourage reader interaction. The book blends genres and breaks traditional narrative norms, offering a mix of comedy disguised as suspense, dramatic essays, graphic novels, hidden poems and aphorisms. You'll find alternative endings, reversed stories, and even pieces that connect with playlists or videos.
It's a collection of experiments designed to entertain and surprise, while celebrating the joy of storytelling in unexpected ways.
EARTHLY PLEASSURES (FEVER)
A visual poem connected with one of my book short stories.
MY BRAND
@somoslaliberty
La*Liberty was the brand that I created parallel to my company,
a communication and design studio that also created its own products
inspired by military aesthetics and freedom.
This is a small sample of the kind of stuff we designed there.
MANIFESTOS
For a long time, I have been obsessed with the naive idea of constructing messages that transcend, lead to reflection, and work as inspiration to others. Perhaps that is the only legacy I could leave.
New music cures old problems.
“Where words fail, music speaks”
Is it life, life without music?