DESIGN/ BRAND IDENTITY
This work was created for one of the biggest and most important magazines in Colombia.
The objective was to show that, beyond the quality of information,
its content holds immense power to create social impact and inspire meaningful change.
That’s why we chose a nationally relevant issue: landmines.
The objective was to show that, beyond the quality of information,
its content holds immense power to create social impact and inspire meaningful change.
That’s why we chose a nationally relevant issue: landmines.
SEMANA
MAGAZINE
IN CULTO
Inculto is a store designed to offer a unique shopping experience in Bogotá, blending coffee, culture, and cult brands in one space. This project encompassed everything from naming and branding to space design.
INCULTO:
- In Spanish, a person with limited knowledge.
- Uncultivated land.
- Separating the word IN: Inside Culture
The original font kerning was deliberately modified to allow two interpretations: as a single word (uneducated) or as a phrase (inside the culture).
PROCOLOMBIA
A completely and unexpected way to showcase the best of Colombia to the world. We created a collector's book sent to the most influential journalists and opinion leaders in each country. The book featured three volumes with stunning images of Colombia—beaches, birds, and landscapes—and included a set of colored pencils matching the color palette of one of the images. It also contained coloring sheets, postcards, and detailed information about all the featured locations.
SERREZUELA
Rebranding for one of Colombia’s largest flower exporters— a brand that successfully blends over fourty years of history with a modern identity touch.
NUMA
Numa is a new brand born in Madrid, Spain, with the idea of accompanying women in the exciting and demanding work of becoming mothers.
A two young mothers venture who decided to share their learnings as mothers and certified coaches, conscious of the value of healthy eating and the limitations of this stage. Numa does everything for them.
A two young mothers venture who decided to share their learnings as mothers and certified coaches, conscious of the value of healthy eating and the limitations of this stage. Numa does everything for them.
The name (Numa) comes from the union of the words woman (NÜ) and mother (MÁ) in the native Chinese language, a culture from which many techniques are applied today to find a balance between body, mind, and soul.
To create its visual identity, we decided to start from the origin of all shapes: the straight lines and curves that mean the masculine and the feminine, and from whose union infinite shapes can be given life, such as the typography created for its logo.The color palette is based on traditional earth tones mixed with vibrant colors to give it a more contemporary look.
TORA
Tora is a new audiovisual content producer for networks led by a woman. A visual identity that summarizes the power of its work.
In this case, we avoid the temptation of constructing a character alluding to her name and delegate that responsibility to the subtle typographic construction of the letter T.
