BRAND ACTIVATION
An impressive stand where the brand unveiled its new "future concept" at Estéreo Picnic, the most important music festival in Colombia. Through art, Adidas invited its fans to dismantle the stand piece by piece, ultimately revealing an entirely new collection inside—taking them on a journey through the brand's past, present, and future.
︎︎︎ Entertainment
︎︎︎ Ephemeral architecture
︎︎︎ Experience
︎︎︎ Art