BRAND ACTIVATION
︎︎︎ Some final results presented in this section may not be exact.
Creating the Adidas stand at Estéreo Picnic was a huge challenge—not only because of fans' high expectations but also because the brand aimed to go beyond simply designing a commercial space. The task was to create experiences that could bring complex concepts to life, such as the reinterpretation of originality showcased in its latest global campaign—an invitation to discover originality through reinterpretation. They did remaking some iconic creations of Sinatra, Botticelli, and Kubrick, among others.
Our approach? We decided to transform the art of Colombian maestro Omar Rayo into a striking piece of architecture.
︎︎︎ Entertainment
︎︎︎ Ephemeral architecture
︎︎︎ Experience
︎︎︎ Art