BRAND ACTIVATION
For many years, the concept behind Poker Beer has been centered around friendship. With this in mind, we developed a proposal in the form of a demo that highlights the tragical consequences of drinking and driving, precisely at the moment when someone opens a bottle of beer. Each cap includes a redeemable code for a free taxi ride, reinforcing the message of responsibility.
︎︎︎ Experience
︎︎︎ Demo
︎︎︎ Free Press
︎︎︎ Social Responsibility