︎︎︎ Many fake award-winning ads were removed from this section
as a sign of respect for brands, customers, colleagues, and my work.
as a sign of respect for brands, customers, colleagues, and my work.
TRADITIONAL ADVERTISING
STAINS
This was the first Colombian print campaign in history to become a Cannes finalist, and also the one through which we won the Red Cross account for Leo Burnett.
︎︎︎ This artwork was displayed as a billboard on the facade of the Red Cross headquarters in Colombia for more than five years, until the red stains had turned brown, and it became impossible to replace due to the loss of the original file.
WICKED TALES
To launch Telefónica's Parental Control service, which restricts minors' access to violent and adult content, we proposed this print campaign showing how a child can easily stumble upon adult content while searching for something as innocent as a children's story.
︎︎︎ Side B of this story also reveals that, despite the awards it won, the campaign couldn’t achieve the exposure we were aiming for. Just a few days after its launch, our client deemed it too risky for the brand and decided to pull it.
DANGEROUS FOODS
A multi-award-winning campaign through which we aimed to position Alka-Seltzer as a true hero product, capable of fighting the heaviness and discomfort caused by certain meals—discomfort that medicine and popular culture have long labeled as dangerous for health.
︎︎︎ An unforgettable collaboration with Russian illustrator Andrey Gordeev, one of the most talented and awarded in his category.
SO CLOSE, SO FAR.
To communicate the faster money transfer service created by Davivienda Bank, we put, in a beautiful way, and closer than never, two distant cities under the concept, so far, so close.
FASHION FACTS
Closeando is a venture focused on buying and selling used garments. This project was a collaboration with Grupo Exito.
The objective was to raise awareness about the catastrophic environmental impact of the fashion industry, inviting people to donate their used clothes to reduce the production of new garments, stimulate conscious purchasing, and encourage reuse.
︎︎︎ Another campaign also reviewed by Archive Magazine and featured on several blogs around the world.
HEROES
A campaign produced during the COVID-19 lockdown, created entirely from archive images. Its emotional message, also recorded and edited from home, was a tribute from the brand to the Colombians most affected by the pandemic—coincidentally, the brand’s main clients: farmers, the invisible heroes who continued working to provide food for us all; grandparents, the most vulnerable group to the virus; and informal workers, one of the sectors hit hardest economically by the quarantine.
︎︎︎ A campaign that began on social networks, ended on national TV, and was nominated as one of the best of the year in Colombia.
WRONG PLACE
Maybe this spot feels a bit old-fashioned nowadays, but it’s one of my first and still one of the most memorable for Colombians. The spot was created for Davivienda Bank under its successful "The Wrong Place" concept, announcing the brand's support for our National Team during the 2004 Copa América.
THE GOOD THINGS OF STOPPING BY
Some other old spots with a message that now feels more relevant than ever.
︎︎︎ (A brave and, in some ways, paradoxical concept for a company that provides fuel).RADIO SCRIPTS
To promote Claro's high-speed internet, we created this radio spot to demonstrate the service's speed and how it can change the lives of even those who least believe they need it.
Dinero is the most prestigious economic magazine in the country, a reference for everyone in the business sector. With a touch of humor, we show how important accuracy is for taking decisions about money, finance, and investments.
Under the concept "Your heart can get tangled, but not your hair," we decided to capitalize on the success of soap operas in our country and bring it to the radio. We created a somewhat absurd radio soap opera series that people followed for an entire month, allowing the brand to quickly regain its popularity.