BRAND ACTIVATION
Infinite is the highest-profile card issued by Visa in Colombia. For its users, we created a unique blend of shopping and entertainment, an experience we called "Shoppertainment"—the very first time that term was used. The experience featured an original theater performance, with the most exclusive brands providing scenic elements, jewelry, costumes, decorations, and more. At the end of the show, guests could purchase everything they saw in the set, using their Infinite credit cards.
︎︎︎ Entertainment
︎︎︎ Shopping
︎︎︎ Experience
︎︎︎ Business